As the pet industry continues to grow exponentially, the demand for innovative and appealing packaging has never been greater. These days, not only does packaging need to provide proper protection and preservation for the product it contains, but it also needs to deliver on aesthetics and sustainability. For pet owners, the product package is often the first interaction with the brand, hence a major factor in their purchasing decision. In this article, we will highlight the top five trending packaging designs tailored for pet products in 2021.
1. Sustainable Packaging
As sustainability becomes an important aspect in all industries, pet product companies are no exception. The result is an upsurge in recyclable, biodegradable, and compostable packaging options, making it easier for pet owners to contribute to the well-being of the planet while attending to the needs of their pets. Brands are increasingly using recycled materials and plant-based inks to ensure minimal impact on the environment.
2. Transparency in Packaging
Today’s consumers appreciate transparency, both in terms of product ingredients and packaging. Clear, literal transparency in the form of see-through containers and bags allows customers to see what they’re purchasing. Pouches with clear windows and clear pet food cans are gaining popularity, ensuring customers can see the quality of the food before purchasing.
3. Personalized Packaging
Another trend altering the pet product packaging landscape is personalization. Brands are offering customizable product packaging, enabling pet owners to feel more engaged and connected with the product. This can take the form of personalized messages or images printed directly onto the product package, offering a unique and tailored user experience.
4. Minimalist Design
The minimalist trend continues to dominate packaging. Drawing consumers in with its elegant simplicity, minimalist packaging features only the necessary information and maintains a clean and uncluttered design. This is particularly effective for pet products, as it allows the quality of the product to shine through while not overwhelming the consumer with excessive information.
5. Functional and Convenient Packaging
Convenience is a top priority for today’s busy consumers. Packaging with built-in features such as resealable bags, easy-to-carry handles, and single-use pouches make using and storing pet products more convenient. This trend is particularly valuable for bulky pet food items that require efficient storage solutions.
The pet product packaging industry is a dynamic sector that continually evolves with changing consumer preferences and new advancements in design and materials. Brands and manufacturers who can effectively tap into these trends, providing sustainable, transparent, personalized, minimalist and functional packaging will stand out in the crowded pet products market. The five trends we’ve highlighted in this article reflect the factors that are currently driving the industry, and are shaping the future of pet product packaging.