Landed Cost Demystified: All You Need to Know as an E-commerce Retailer


Understanding the concept of Landed Cost

As an e-commerce retailer, understanding various cost elements is crucial to your bottom line. One such pivotal cost to grasp is ‘Landed Cost’,’ a comprehensive expense incurred to get a product from your supplier to your customer. This guide illuminates every aspect of Landed Cost that an e-commerce retailer must know.

Understanding Landed Cost

The importance of Landed Cost to retailers

‘Landed Cost’ encompasses the total expenses involved in purchasing, transporting, and importing goods. It includes the initial price of the product, transportation fees (both freight and transit), customs, duties, taxes, insurance, currency conversion, crating, handling, and payment fees.

Why is Landed Cost Important?

Various components that make up the Landed Cost

Accurate calculation of landed cost is vital for pricing, profitability, analysing suppliers, and logistics decisions. It aids in maintaining transparent inventory costs leading to better financial planning and decision-making.

Components of Landed Cost

To get a holistic view, let’s break down the components: Product Cost, Freight & Shipping, Duties & Taxes, Brokerage fees, Currency Conversion, and Risk Management are all vital factors influencing landed cost.

How to Calculate Landed Cost

The calculation of landed costs can be complex due to varying components. However, software solutions exist that can automate these calculations, ensuring more accuracy and less time spent on manual data entry.


Understanding landed cost is non-negotiable for e-commerce retailers. With its profound impact on profitability, pricing, and supply chain decisions, mastering landed cost calculations can significantly optimise your business operations.

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