Buyers’ Briefing Spring/Summer 2024: Makeup Trends and Insights

If you’re a makeup lover, get ready to discover the hottest trends and insights for the upcoming Spring/Summer 2024 season. In this buyers’ briefing, we’ll cover everything from the latest color palettes to innovative product formulations and packaging trends that will dominate the market.

1. Color Palette

Bold and playful colors

The Spring/Summer 2024 season will be all about bold and playful colors that make a statement. Bright neon hues, like lime green, hot pink, and electric blue, will be the must-have shades for eyeshadows, lipsticks, and nail polishes. Pastel shades, such as lavender, baby blue, and soft pink, will also be a popular choice for a more romantic and delicate look.

2. Formulations

 such as lime green

Consumers are becoming increasingly aware of the ingredients used in their makeup products. Natural and organic formulations will continue to gain momentum in the industry, as consumers are looking for clean alternatives that are gentle on their skin. Innovative formulations that provide multiple benefits, such as moisturizing and anti-aging properties, will also be a key driver in the market.

3. Packaging

 hot pink

Sustainability will be a major focus in the makeup industry for the Spring/Summer 2024 season. Brands will be investing in eco-friendly and recyclable packaging materials in a bid to reduce their carbon footprint and appeal to the growing number of environmentally conscious consumers. Minimalist and sleek packaging designs will also be on-trend, with a focus on simplicity and convenience.


 and electric blue

The Spring/Summer 2024 makeup trends will be all about bold colors, clean formulations, and sustainable packaging. As a makeup lover, you can expect to see an array of neon hues and pastel shades, as well as natural and organic formulations that offer multiple benefits for your skin. When it comes to packaging, brands will be going green and embracing minimalist designs that cater to the needs of the modern consumer.

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