Embrace the upcoming warm months with fresh, new trends in activewear for Spring/Summer 2023. The activewear market keeps evolving, driven by innovative technologies, eco-consciousness, and a shift towards the inclusion of all body types. Here are five key trends to keep an eye on.
1. Sustainable & Ethical Activewear
Apparel companies are increasingly focusing on sustainability and fairness in their production process. Expect to see more products made from recycled and organic materials, or sourced via fair trade. The transparency in sourcing, manufacturing, and distribution also forms an important part of some brand stories.
2. Performance Enhancing Fabrics
In 2023, the trend of performance-enhancing activewear will continue to rise. Look for clothing with anti-bacterial, sweat-wicking, UV-protective or other advanced properties that not only make workout sessions comfortable but also improve performance.
3. Size Inclusivity
The influx of size diversity in activewear is a trend that’s expected to continue. In 2023, brands are more likely to offer pieces that cater to a full spectrum of body types, ensuring everyone has access to quality fitness attire.
4. High-Fashion Activewear
Activewear in Spring/Summer 2023 is getting a high-fashion makeover, with many brands debuting collections that look as great in the gym as they do at a brunch. In the wake of ‘Athleisure’, activewear has taken a turn for the stylish and functional, and will continue to do so in the upcoming seasons.
5. Bright & Bold Activewear
Spring and Summer are seasons of colors, and activewear trends reflect that. Expect to see an array of bright, vivid, and bold colors, along with patterned and textured workout gear, to add some vibrancy to your fitness routine.
In conclusion, the trends for Spring/Summer 2023 point to a future of activewear that is sustainable, high-performing, size-inclusive, high-fashion-oriented, and colorful. Follow these trends to keep your activewear game strong and stylish.