The beauty industry is constantly evolving, with new products and innovations emerging regularly. In the world of color cosmetics specifically, some companies are truly standing out due to their commitment to innovation, offering products that revolutionize the way we play with color. Here are five color cosmetics innovators we predict will make a splash in 2023.
1. Bespoke Beauty Brands
Known for their cutting-edge approach to beauty, Bespoke Beauty Brands provides customized beauty solutions with a focus on diversity and inclusivity. In 2023, we anticipate they will continue to break barriers with their bespoke range of color cosmetics that cater to all skin tones, types, and preferences.
2. Glossier
Glossier is a disruptor in the beauty industry, known for its minimalist, skin-first approach to beauty. In 2023, we expect Glossier’s color cosmetics line will further expand, providing innovative, user-friendly products that enhance natural beauty and are on-trend.
3. Rare Beauty
Launched by pop superstar Selena Gomez, Rare Beauty is committed to breaking down unrealistic standards of perfection. In 2023, expect to see Rare Beauty roll out color cosmetics that champion self-expression and individuality, with a range of versatile and playful colors.
4. Fenty Beauty
Founded by music icon Rihanna, Fenty Beauty revolutionized the industry with its broad spectrum of foundation shades. In 2023, anticipate Fenty Beauty’s innovative approach to extend beyond its inclusive selection of foundation colors into vibrant color cosmetics that celebrate diversity and inclusivity.
5. Pat McGrath Labs
Pat McGrath, the most influential makeup artist in the world, unveiled her cosmetic line that’s full of high-performance, luxury products. We’re excited for what’s coming next in 2023 from Pat McGrath Labs as we anticipate a line of color cosmetics that marries high-fashion with practicality.
In conclusion, 2023 promises a wave of innovative color cosmetics. With such game-changers set to launch new color cosmetics, there’s guaranteed to be a suitable product for every beauty enthusiast out there. Keep your eyes peeled for these five innovators and get ready to revolutionize your makeup routine!